Bicycle companies used successful cyclists to promote their brand - I remember seeing a bike ad on TV, maybe in the 70s possibly Malvern Star, I'm not sure but they used a top cricketer (Thomo?) for the ad. At the time we had both Gordon Johnson and John Nicholson as past World Track Champions.
Back in the 30s, our cyclists were household names. Hubert Opperman ranked with Don Bradman. Almost everyone rode a bike, especially the man in the street during those tough times. People bought their bikes on lay-by or on credit with the bike shop proprietor. I've seen small payment books that the purchaser would be given by the bike shop owner.
The Barb Bike was sold by the Finlay Brothers with Bob Finlay being the supreme Motor Pacer to the stars of the day at the Motordrome. His Star rider was R.W. (Fatty) Lamb and a real opponent to Oppy at the Drome, and yet he was Oppy's main Pacer.
|All the top cyclists just had to have a pair of Sweeney Cycling Shoes and what better way to have the general public want a pair by having a champion wear them - nothing has changed today.|
|It was a big statement to offer a 25 year guarantee on a bike - it wouldn't happen today when people change their bike almost every season.|
|Ernie Milliken and Tiny Nichols rode the Preston Star brand. During the late 60s I had a Preston Star track tandem.|
I wonder where it might be today. Being a pre-war model its probably land fill today.
There maybe inconsistencies, untruths and downright mistakes that come from this blog, but lets treat it as a Forum. I'm happy to be proven wrong and welcome comments - that way we document true cycling history.